According to Bloomberg's Randall Williams and Giles Turner, the San Francisco 49ers are considering selling a minority stake in the team. The franchise is exploring selling up to 10% to private equity investors or other potential buyers.
The York family, which owns the team, hopes to value the 49ers at nearly $9 billion—significantly higher than recent estimates. CNBC recently valued the franchise at $7.4 billion, ranking it the sixth most valuable NFL team, behind the Dallas Cowboys, Los Angeles Rams, New England Patriots, New York Giants, and Las Vegas Raiders.
NFL teams seeking minority stake sales have become increasingly common. The money can be used for future investments or reinvested in the team, such as funding stadium renovations.
Levi's Stadium, the 49ers' home in Santa Clara, is already undergoing upgrades ahead of hosting Super Bowl LX on February 8, 2026. Planned improvements include the installation of new video scoreboards.
"So all the digital footprint of the building has completely changed," 49ers president Al Guido recently said. "So when you walk back in next [season], it'll be the largest square footage of video boards in the entire National Football League. So very, very different."
With a storied history and one of the most recognizable brands in sports, the 49ers present an attractive investment opportunity. Given the team's success and market appeal, their potential sale of a minority stake will likely draw strong interest.
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